The work of Tronic Studio first came to my attention when someone showed me the work they recently did for Herzog & De Meuron. That video was actually produced a few years ago, but it was only recently that I was made aware of it. Tronic has been very busy since that time creating new digital worlds for the likes of Adidas, Microsoft, Sony, Target, Diesel, GE, Nike, Sharp and Hitachi.
Most recently they did a spot for the very cool "The Cool Hunter" blog.
This post is not about those shorts as much as I wanted to show an interview of the firms two principles as they discuss their inspiration and background. I personally found the interview interesting as it is focused on the line between architecture and the digital arts. (more on that another time)
Interview with Tronic from TronicStudio on Vimeo.
56_Leonard_Herzog_and_Demeuron from TronicStudio on Vimeo.
Cool Hunter from TronicStudio on Vimeo.