Not only is the logo beautiful...
Not only is the web design and product photography beautiful....
But to add to it they had to go and make these videos, which are all worth watching.
CHOP (preview) from BEST MADE on Vimeo.
CHOP No. 1 from BEST MADE on Vimeo.
CHOP No. 2 from BEST MADE on Vimeo.
CHOP No. 4 from BEST MADE on Vimeo.
"It's wood... and a piece of steel... put together. Sitting there as this capsule of stored energy."
I think it is getting to be that time where the operable window needs to get its hands on a phantom.