This concept first came to my attention in an issue of Wired magazine and then in an issue of Esquire. With the use of 2D bar code like "QR" codes a camera with access to the Internet, such as a phone or webcam, can access more information unseen the page (reality). Though heavily used in Japan for industry and advertisement it seems to only have caught on in the States as something of a novelty. With this said though, the Japanese are starting to push the possibilities as one can see with this video.
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