Sunday, March 13, 2011

Branding a Country : Geographic Advertising

After seeing the great video, "Inspired by Iceland" that shows off Iceland and it's people I started thinking about those "Pure Michigan" signs, and billboards on the highway that say "at this very moment in Manitowoc". Country, State, and City Branding.

The pure Michigan video has under 25,000 views (other Pure Michigan ones had even less), while Inspired by Iceland has over 100,00 onYoutube, and 30,000 on Vimeo. Maybe that's a statement to uploading video in high quality instead of poor low definition. Though I'm pretty sure it has something to do with Emiliana Torrini's song Jungle Drum, which will be happily on repeat in my mind for the rest of the weekend.

Branding a location an interesting concept. Think of the Maple Leaf, or how New Zealand pushed it's landscape after it showed up in the Lord of the Rings Trilogy as Middle Earth.

I've been to Manitowoc, it's great, I can vouch for it. This billboard however, makes me never want to go there again. If that's what's "happening" in Manitowoc... I'll pass thanks. It is a historic port city, there is a huge Budwiser brewery there... Come on guys.

Tom Harris

1 comment:

  1. Happening in Manitowoc right now? people looking up pictures of kayaks online? I can do that anywhere.