Tuesday, December 6, 2011

Bestmade Axes - Beauty in Wood and Steel

I have Eastwing hammers in my tool box, an Eastwing hatchet in my camping gear.  I have a collapsible bucksaw, I use a splitting maul to ready wood for the wood stove every year.  I take pride in my tools, not only the physical ones, but mental ones and digital ones too.  They are how I get the job done.  These axes are so beautiful, and the marketing for them might as well just be putting a target on my forehead.  Check these Bestmade Axes out.

Not only is the logo beautiful...

Not only is the web design and product photography beautiful....

But to add to it they had to go and make these videos, which are all worth watching.

CHOP (preview) from BEST MADE on Vimeo.

CHOP No. 1 from BEST MADE on Vimeo.

CHOP No. 2 from BEST MADE on Vimeo.

CHOP No. 4 from BEST MADE on Vimeo.

"It's wood... and a piece of steel... put together.  Sitting there as this capsule of stored energy."

I think it is getting to be that time where the operable window needs to get its hands on a phantom.

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